Updating our Main Website – SEO revisited
So … this morning, I decide to revisit the search results for those highly ranked key word/phrases I revealed here last week. Naturally, since searches are not static, many of them changed their relative page positions, nothing drastic I’m happy to say (but it does look like maybe a few of our competitors read this blog, and did some extra work on them as well)!
I click each of them, found our listing on the results page, copy & paste what the search engines highlighted as the relevant text which they selected to show, and then plugged all of this in another excel spreadsheet. Theory being, as I make changes to our pages, I want to be sure to not change any of the text that contributed to nicely placed key word/phrases ranking. Therefore any changes I make, should only improve our positions and not necessarily harm any future search results … but we’ll have to see about that, because the ‘optimal key word density’ of each page is going to be compromised by my modifications … this stuff confusing you? It sure as hell is confusing me!
