Many of you have your own website and are struggling with who, where, how, when, why, etc. to SEO it, so you’ll potentially rank relatively high when your potential focused future customers search using the key words and phrases you feel would attract what you want to visit your website. As a non-tech person, but significantly anal about statistics (like many of my generation are about this lending industry), I too read all I can on this subject, and study our results to try and make them make sense to my brain; that’s tough usually.
I have some select data for you about our website for the calendar month of September. Last month, a full 45% of our website’s unique visitors were people who were referred to us from search engine results from our pals at Google, that’s up from 42% just 60 days ago. Translating that into what I care about as the boss, that tells me the ‘right sort of website visitor’ is reading various pages within our main website. They’re not blundering over it, looking for a bass fishing boat or something not relevant to what we offer … and that’s GREAT! WE WANT TO BE ‘THE’ AUTHORITY!
The next thought naturally is, do we have to offer what they want? If, BTW, you think ’sales’ is that singular answer, you’re completely wrong. In our case, our potential students/customers (mortgage brokers, mortgage bankers and loan officers) are a tough bunch … when times we good, I would hear “we don’t need no stinking training” (actually a neighbor of mine in Covina – Rick Garcia – was the actor who made that phrase infamous in Blazing Saddles!) then as economic times became more challenging, it was ” yep, you were right, we do need more training, but we’re broke and can’t afford it now” … lately it’s “what do you got that’s free?” My answer to those situtations is simply to continue to gain more experience and knowledge myself, so when they’re ready, we’ll be ready at Secret! University! to help. Mean while I want to reinforce that we’re the place to get what ever you/they need as it relates to our industry.
One really nifty thing our website stats tell me, is called Recent Visitor Map. I look at it from time to time, sort of like a small bit of mid-day receation. Among other things it shows me the last 25 or so of our main website’s visitors, which pages of our they looked at, and and where they’re located, and in some cases a lot of info on who they are … so get a load of this: In September we had among our Blog readers (besides YOU):
House of Representatives, The Treasury Department, the Internal Revenue Service, National Credit Union Administration, the American Bankers Association Inc., Congressional Budget Office, Fannie Mae, and Department Of Housing And Urban Development … so you’re among some pretty big big-shots that read the Blog from time to time … so if you’ve got something to say to people like these … LEAVE ME A COMMENT … they might pick up a good idea from you!