Back to Business as Usual?
Now that we’re beginning to recover from the darkest days in the residential mortgage industry in memory, and with customers coming out from under their rocks stunned at the economy they face, finally they’re applying for loans again.
One point we all need to remember from Econ 101 (even though the media forgets this fact frequently) is that Employment Numbers are a seriously lagging indicator to economic health, so even as we move more and more deeply into recovery during these next several monhs, unemployment figures will remain high for so time – therefore applicants may come forward more slowing then we would hope. But, what if previous economic models don’t hold true, what if your telephone starts to ring off the hook? This is NOT the time to revert back to Business as Usual - with you hiring Big Commissioned LO’s to siphon off all your company’s money for themselves!
Our latest lesson is all about a reversal of that former foolish method of operating your business. You need to properly advertise and market your business to attract customers; as they come to you via phone, walk in your office or visit your website due to your advertising investment dollars spent, you’ll no longer need a ‘Loan Officer’ -salesman (and the big commissions that go hand in hand with them) to handle them – so … hire yourself a brand new inexperienced green-pea ‘processor’ and show her this training CD we now offer! It’s immediately available at the bottom of THIS page.
And, given the ethical and supervision issues that have to do with so many commissioned LOs; in addition to saving yourself many tens of thousands of dollars a year, that’s why it’s smart to get rid of your Big Commissioned LO’s – this lesson trains your utlity people to take their place! Utilizing this biz plan, you get to upgrade your company furniture, fixtures, equipmenmt, computers, software, employee benefits and keep increased profits for YOU!
