Time to Grow, Improve, Develop your Business
We’ve got a booming re-fi mania running right now, with interest rates lower than you’ve seen at any time in your entire career (or mine). I mention rates because you’re now deeply entrenched into originating ‘conforming’ transactions, so that’s where you and the applicants focus; borrowers are falling out of the sky like ‘manna from heaven’.
You shouldn’t be doing business as usual, like you did before this current industry correction began amost 2 years ago, you should evolve and grow your company for the long run.
Time to get rid of the Big Commissioned Loan Officers who drain off company income into their own pockets – like I discussed his past Wednesday, and to finally join the 21st Century and learn about Website & Internet Originations more, since your website sucks.
Operating a credible mortgage company with ethical salaried well training employees, attracting qualifiable applicants to your organization via proven advertising methods, will improve your bottom line income and change the tone and climate of your company and your entire life. We can show you how to develop these things.
Sprinkled throughout our main website, we have highlighted more than a dozen key word/phrases where we rank highly within Search Engine Results. For example right on our front/main index page we point out that we rank rather well for mortgage industry education and training in a Google search. I added these various links on several pages to demonstrate to potential Website & Internet Origination class students, that yes indeed we do know what we’re talking about! Sort of a credibility thingy is what I had in mind with that, since strong/high ranking in search results is one of the keys to doing well now days on the Internet – I figured showing those might generate more class interest! We’ll show YOU how!!
(PS: I expanded this piece and it’s also now the lead article in The MortgageLand Journal’s May 2009 issue – you can see all of it HERE ).
