New Era Financial Corporation!
So … there I am talking with a potential start-up investor over the week-end, and they ask me for our all new Underwriting Guidelines (which by the way are @ 56 pages and about 20 more man hours of work, away from being completed), so I explain that putting down on paper a proper ‘business plan’ for something I have already done 4 different times, takes up a great deal of front end typing (since the experience, mis-steps, and knowledge are already there). I’ve often thought a biz-plan was, in great measure, a ‘tell’ to see if it’s author has a clue, so I explain ‘please wait and it will be all nicely put in place.’
That’s the latest on our creation of a new non-conforming wholesale lender.

