Last month one of our alumni, was quoted in a mortgage related article in U.S. News & World Report, a major national news publication - great work! She's done an outstanding job getting herself some publicity; it can help her credibility with her future customers.

Using this news piece to 'pump up profits' in her business, is where the power of knowledge and understanding comes into play. What this can mean for her business, that's a key. This can begin to shape a ‘publicity center' for her origination operation, especially since she has a website her prospects will visit!

For the past four years we have done a similar thing on our company origination side – a Press Release click here page. It's sole purpose is to build credibility inside the mind of potential customers, it has no other function. Because, a potential customers is just that – a 'maybe.' Since potential loan applicants also visit our website, regardless of how they found it, they are looking for a possible mortgage loan provider. And, we realize our corporation is not a widely known household name, so all the genuine seriousness and integrity we can build, the better. Our own Press Release page helps us a great deal according to our website stats!

Even though it may take her some time & effort to create such a publicity center on her own website, consider the importance of having one! It has the potential to influence one or more customers annually to go with her firm instead of the next guy. One more sale per year equals more $$$$; a wise investment of her time to put together a Press Release page.

We all are exposed to important news and information everyday, that additional knowledge can have a significant meaning in our business lives, if we pay attention. Have many of you engaged in publicity activities, and more importantly - do your potential customers know about them? Any publicity is good publicity, according to Louis B. Meyer of MGM fame, and we agree.

Our "Secrets of The Mortgage Industry" training CD lessons have been selling pretty well since we started making them available August 18th. Typically students have picked up three separate ones at a time for their collection. The 'Going Out on My Own' & 'Subprime' series continue to be the favorites.

To learn more please Click Here

Several seats remain available for our next upcoming Live class session here in Southern California, December 7. Please
Click Here for the remainder of the semester class dates, and to learn more!

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How did you like this edition? Please tell us what you think, and what else you would like us to cover in future issues.

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We will be keeping our previous newsletters online for you. To read our First Edition from last month, feel free to Click Here and access it right now!

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Happy Thanksgiving

"Who's got the best Net Branch operation for me (or the cheapest, the easiest one to join, etc.)?" I recently saw this question posted on one of the mortgage discussion boards I read from time to time; I'm sure we've all seen these sort of comments lately too.

I have found this recent "net branch" phenomenon to be rather fascinating in it's popularity, and the sheer variety of arrangements out there. Since our residential mortgage industry often looks like the Wild-Wild West and is extremely entrepreneurial in so many ways, it's probably impossible to define this category in any sort of a generic way. From what I have seen from many of them, they all seem to be different. Some treat you like a genuine employee (W-2, training, benefits), while others as if you're an independent contractor (1099, do your own thing) outside LO type. Some are regional, yet most appear to be national in scope.

The real meaning of how becoming a member of 'net branch' operation can help someone; I believe is the core question being asked by one who raises this issue.

From our perspective this 'net branch' concept has grown and will continue to do so, as long as Websites and Internet continue to affect our industry and become more commonplace then they are today. Loan providers are becoming increasingly aware of the vast market of potential customers who reside beyond their individual State boundaries. This makes the 'net branch' concept even more attractive.

If they plan on advertising and soliciting business across the Nation, unless these loan providers prepare for the expense of establishing individual State licenses and creating a sizable internal compliance department, then joining up with a 'net branch' organization is clearly the way to go.

Because this Net Branch issue is front and center these days, and in view of the fact that in our Live classroom sessions we cover this aspect of today's business, offer our recommendations, and detail specifically why we feel it is the way to go for our alumni and other originators as well.